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04Technical service

Design Direction

Direction that carries technical weight: silhouette, fabric and construction decided together, so the range stays coherent and buildable from first concept to final line list.

Engagement
Per season
Cadence
Weekly reviews
Scope
Concept → line list
Pricing
Quoted individually
/ Deliverables
  • Range architecture and line plan
  • Silhouette and fabric direction
  • Construction language across the collection
  • Concept-to-production review gates
01 / Range architecture

A line plan with a reason for every style

Styles are placed against price, fabric and factory capability so the range holds together commercially as well as visually.

02 / Fabric direction

Hand-feel decided against construction reality

Fabric choices are pressure-tested against the seams and finishes they have to survive, before they become sampling problems.

03 / Coherence

One construction language across the collection

Shared details — pockets, cuffs, closures — are standardised so the range reads as one voice and the factory builds faster.